Introduction Social media moves quickly, and audiences are constantly surrounded by images, videos, graphics, and advertisements competing for their attention. Simply publishing visual content is no longer enough. Brands and creators need to make visuals that communicate something useful, spark curiosity, or encourage people to stop scrolling and interact. Creating engaging visuals does not always…
I Tested 7 URL Shorteners So You Don’t Have To A few months ago I spent nearly two weeks testing the most popular URL shortening tools available. I tested them specifically from an Indian user’s perspective — on an Android phone, on Airtel and Jio connections, and from the point of view of someone who…
QR Codes Are Changing How Small Businesses Work in India Walk into almost any dhaba, pharmacy, or roadside stall in India today and you will see a QR code for UPI payments. QR codes are now deeply familiar to Indian customers — and that familiarity is something small business owners can use to their advantage…
Let me paint you a picture. You’ve just printed 500 flyers for your Diwali sale. Right there in the corner sits a big, chunky QR code pointing to your website. Two weeks later, a customer scans it — and lands on a broken page because you changed your URL. I’ve seen this exact scenario happen…
Introduction I remember the first time a friend in our WhatsApp group shared a short link that was supposedly a ‘free Jio recharge offer.’ I clicked without thinking. Spoiler: it wasn’t free recharge. It was a phishing page that tried to steal my Google login. That incident made me obsessed with one question: are URL…
Introduction Have you ever tried sharing a link on WhatsApp, only to send a monstrous, two-line-long string of random characters? It looks messy, a bit untrustworthy, and honestly, it’s just plain ugly. We’ve all been there. Whether you’re sharing a product page, a news article, or your latest blog post, a long URL can kill…
I still remember the day I sent a product link to my cousin in Pune and she called me back laughing — “Anvika, this URL is longer than my college assignment.” She wasn’t wrong. It was one of those Amazon links that wraps around twice on a mobile screen. That’s actually what pushed me deep…